There's a banner ad on my email page asking me "What does your [credit] card say you own?" Then it shows a picture of a businesswoman being strong and powerful. She owns her business. There's a picture of a yuppie. He owns a comic book. A young couple. They own a crib, a changing table, a beautifully painted nursery.
The ad writers got the question wrong. It should say "To what extent does your credit card own you?" Businesspeople, ok, they may need credit cards. But comic books? Spifftastic (and extremely trendy) expensive baby furniture? They own you, people.